The Best Beer Garden’s have One Thing in Common
As temperatures rise and the days grow longer, people naturally gravitate outdoors. Whether it’s a cold pint in the sunshine or a relaxed evening meal under the stars, your outdoor space is an extension of your venue, and often the first impression you make on potential customers. Yet many pubs, bars, and restaurants are missing a golden opportunity: turning an underused patio or pavement into a vibrant, profitable hub.
It all starts with an honest assessment of your outdoor offering.
Step 1: Review What You’ve Got
Step outside your venue as if you were a customer. Ask yourself:
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What’s the current vibe? Is it inviting, or does it feel like an afterthought?
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How’s your shading? On a sunny day, do guests have the option to sit comfortably in the shade, or are they left squinting and overheating?
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Is your current shading (if any) in good shape? Faded, sagging, or damaged shading sends the wrong message. It can make your venue look tired and neglected.
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Do you have enough seating? If your tables fill up fast in good weather, you’re leaving revenue on the table. Conversely, too few guests outside may suggest a lack of atmosphere.
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Is the layout functional and flexible? Can groups gather? Is there space for prams, dogs, or mobility access?
Step 2: Identify the Gaps
Once you’ve observed your space with fresh eyes, you’ll likely spot one or two areas holding you back. Often, it’s not a lack of space, it’s the lack of structure, comfort, or protection from the elements.
The Simple Addition That Changes Everything
A professionally installed awning.
This one investment can completely transform your outdoor space from functional to fantastic. Here’s how:
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Instant Comfort: On sunny days, awnings provide welcome shade that encourages longer visits. On cooler evenings or light drizzly days, they offer shelter that keeps customers seated.
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Visual Impact: A Roché awning adds structure and sophistication, instantly improving the appearance of your exterior. It signals that you care about quality and customer experience.
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Branding Opportunity: Custom awnings can reflect your brand colours and logo, creating a cohesive and memorable look from the street.
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Increased Capacity: With a more comfortable space, you can expand seating without worrying about unpredictable weather ruining the experience.
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Year-Round Use: Pair your awning with outdoor heaters or lighting, and you extend the usability of your space well beyond summer.
Why It Works
People are drawn to venues that look prepared, comfortable, and welcoming. By adding a Roche awning, you’re not just providing shade—you’re creating a destination. And the best part? It’s a relatively low-effort upgrade with high return on investment. Increased dwell time, more covers served, and improved kerb appeal all mean one thing: more footfall, more often.
Want to See the Benefit for Yourself?
Use our Revenue Calculator to receive an instant estimate of the potential uplift in revenue a Roché awning could deliver for your venue.
Let Roché help you find the perfect solution.
We specialise in high-quality outdoor shading systems and our in-house team can provide expert advice and bespoke systems tailored to your needs.
Get In Touch:
Our friendly team are here to make your vision for your home a reality. Call us today to book in a free survey, get some colour inspiration or to receive a quote. Email us on hello@rochesystems.com or call us – 03330347969