Make Your Venue a Year Round Destination:

The Importance of Outdoor Shading for Hospitality Venues.

In the world of hospitality, creating an inviting and comfortable outdoor space is essential for attracting patrons and enhancing their experience. Outdoor shading solutions play a pivotal role in achieving this delicate balance. In this comprehensive guide, we’ll explore why outdoor shading is a game-changer for hospitality venues, shedding light (pun intended) on the numerous benefits that contribute to customer satisfaction, ambiance, and overall business success.

  1. Expanding Seating Capacity: The ability to offer outdoor seating greatly expands a hospitality venue’s capacity, especially during favourable weather conditions.  An outdoor space is all well and good, but on a baking hot day it can become unusable.  Similarly with the Great British weather a damp day can leave the potentially lucrative area of your business empty.  Providing a comfortable area for customers to enjoy some outdoor dining or a few relaxing drinks, not only increases sales on the day but the long term return visit potential.  Additionally added seating areas reduce crowding for larger events and ensure your customers are comfortable in your surroundings. To see how outdoor shading can increase revenue at your venue, make use of our Revenue Calculator
  2. Creating a Comfortable Al Fresco Experience: Outdoor shading goes beyond practicality; it contributes significantly to creating a comfortable and enjoyable al fresco dining experience. With the public becoming more and more aware of the health risks associated with over exposure to the sun’s rays, offering a shaded outdoor area is another excellent add-on to your venues ability to attract and retain new customers.  Outdoor eating and drinking in the British summertime is something to grab hold of with a relaxing breeze keeping customers cool whilst an awning protects them from the sun, making for a pleasurable outdoor dining experience they’ll want to share again and again with family and friends.
  3. Protecting Against Unpredictable Weather: Weather can be unpredictable, and outdoor shading solutions act as a shield against the elements. The British weather throws up both extremes.  For protection from the suns rays an Awning is the perfect solution, delivering shading at the push of a button, and retracting once the sun goes behind the clouds.  To protect your patrons from all weather, consider a glass room or Pergotex system which can provide protection from the rain and wind, whilst a glass room with awning, provides the perfect year round outdoor dining solution.  Adding one of these solution to your premises ensures a seamless and enjoyable experience regardless of weather fluctuations. Investing in a high quality awning or glass room ensures reliability and continued service for your customers.
  4. Enhancing Aesthetic Appeal: The visual appeal of outdoor spaces contributes significantly to a hospitality venue’s overall ambiance. A well built and designed shading solution also adds to the aesthetic of your venue and creates an attractive inviting atmosphere.  Whether situated around to the rear of the venue or out in front, an outdoor shading solution adds a point of difference to your competitors and entices customer through your door.  Awnings range massively in style from Folding Arm awnings, to Pergola Awnings.  Folding arm awnings are wall mounted and have no requirement for front support posts, offering a completely unobstructed view out from your venue, where a Pergola awning comes with front support posts, offering increased stability for areas more exposed to winds, such as sea front or hillside venues.  Alongside the design choices, you can also select from thousands of RAL colour finishes and hundreds of fabric options, not to mention sign writing to further enhance your brand.
  5. Promoting Sustainability and Energy Efficiency: Outdoor shading solutions can be designed with sustainability in mind. Strategically placed awnings or louvred roof systems can significantly reduce the internal heat gain and as a result reduce your need to use air conditioning to cool your premises, thus saving you money and contributing to an increase in your energy efficiency.  This reduced requirement for air conditioning helps to further highlight your business for the positive impact you continue to deliver on environmental factors, adding yet another USP to your marketing portfolio.
  6. Boosting Brand Image and Customer Loyalty: Investing in outdoor shading reflects a commitment to customer comfort and satisfaction. A well shaded area shows you are thinking about the experience your guests will have.  Offering something different from your competition, thus creating a positive association with your brand in the minds of your patrons. Customers who feel appreciated and can see the added attention you give to their comfort are more likely to be loyal and make use of your premises outside of the busiest periods, helping to maintain a steady footfall, year round.
  7. Adapting to Changing Needs: The versatility of outdoor shading solutions allows hospitality venues to adapt to changing needs. Whether it’s creating intimate spaces for small gatherings or accommodating larger events, outdoor shading solutions such as Glass Rooms and Louvred Roofs offer flexibility in design and functionality. So whether you are looking to host boutique events, or larger parties, adaptable shading solutions are here to help your business grow.


In the competitive landscape of hospitality, the importance of outdoor shading cannot be overstated. From expanding seating capacity and creating a comfortable ambiance to protecting against unpredictable weather and promoting sustainability, shading solutions are a key investment for venues looking to elevate the overall customer experience. By recognizing the multifaceted benefits of outdoor shading, hospitality venues can transform their outdoor spaces into inviting havens that captivate patrons and set the stage for lasting memories.

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